Schedule

Lori is a proven leader in the ASC industry. She has twelve years of experience as an ASC Administrator and has recently launched Stratify Management Solutions; an ASC management, billing, and consulting company. Lori has been successful in turning around underperforming organizations and is considered a valued resource in the industry. She is the founder of a national monthly Administrator call which provides peer support to Administrators around the country. She is also a mentor in the ASCA Administrator Development Program. Lori is also a regular speaker at ASC industry conferences and contributor to ASC publications.

Colleen Ramirez is currently working at Bone and Joint Surgery Center of Novi as the Chief Administration Officer and has over 15 years experience in the ASC industry. She has developed all aspects of an ASC, including building layout/design, proforma, revenue cycle management, capital equipment procurement, employee hiring and training, and regulatory compliance for state, federal, and AAAHC accreditation. She works closely with her business office staff and RCM vendor to provide daily surveillance of accounts receivables and has optimized the use of a communication software between physicians, coders and staff.

Colleen has also implemented a comprehensive team scheduling process that begins with verifying eligibility of insurance coverage with estimated reimbursement at the same time supply/equipment requests are sent from the physician office. This process has been proven to increase the overall accuracy within the revenue cycle.

Naomi has worked in healthcare for over 10 years. Naomi has worked with Surgical Care Affiliates (SCA) for the past 5 years leading managed care strategy for ASCs in the Midwest. Prior to SCA, Naomi worked in healthcare consulting supporting hospitals develop payer strategy and shift to value-based care. Naomi also held roles with long-term care and global health organizations. Naomi holds a bachelor’s degree in Community Health from University of Maryland and a master’s degree in Healthcare Management from Columbia University.

I am the Executive Director of the OAM Surgery Center at Midtowne in Grand Rapids, Michigan. I have been working in the ASC community for 8 years, starting in the Business Office and becoming an Executive Director 3 years ago. I am passionate about the value that ASCs bring to healthcare and love to utilize my industry knowledge to help drive growth and change.

I serve on the Michigan Ambulatory Surgery Association Board of Directors and currently hold the role of Treasurer. I have a huge passion for ASC Advocacy! I have participated in ASCA Fly-Ins and hosted facility tours for many political figures. I am on the ASCA-PAC Board and also sit on the OrthoForum ASC Advocacy committee. I recently joined to the ASCA Membership committee and look forward to working with the team.

Becky is an avid proponent of the ASC industry, is certified as a Surgery Center Administrator, and currently serves on the ASCA Board. She was employed for thirteen years as the ASC Administrator of a multi-specialty independent surgical center and remains active in the ASC space as the Assistant Executive Director of the ASC Quality Collaboration and in consulting/assisting surgical centers with regulatory, and operational projects.

With a background in leadership, performance improvement including benchmarking, healthcare compliance, survey preparation, health information management, and revenue cycle management, her career expands the entire healthcare spectrum, encompassing acute care, long-term care, psychiatric care, outpatient clinics, and outpatient surgery.

Cristina Bentin, CMA, CPPM, CCS-P, COC, is the president of Coding Compliance Management, LLC, a healthcare consulting company specializing in Ambulatory Surgery Centers with emphasis on business operations assessments, revenue cycle audits and ASC coding support. Ms. Bentin is recognized as an ASC revenue cycle educator, speaker, and writer with over 30+ years of hands-on experience in ASC multi-specialty facility and physician office revenue cycle operations. Cristina's expertise extends to her involvement in federal fraud investigations to include her role as expert witness. Cristina currently serves on ASCA's education and programs committee.

Tara Gillion, ASP, CRCP-P, is the Chief Operations Officer for Serbin Medical Billing. She has more than twenty-five years experience in healthcare and fifteen years in ASC revenue cycle management. She has managed revenue for multiple specialties and sites, including ASCs, large multi-specialty practices with primary and specialty care, hospital, nursing home, radiology, physical therapy, sleep labs, and laboratory services. She currently focuses on developing policies and workflow patterns to improve revenue cycle and streamline departments, high level resolution of managed care issues affecting revenue cycle, and leading employee education programs that provide the latest resources for billing, collections and compliance, as well as payer and state guidelines.

Ms. Gillon is a graduate of the University of Georgia and is a member of the American Association of Healthcare Administrative Management (AAHAM) and is certified by AAHAM as a Certified Revenue Cycle Professional.

Ann has worked in the ASC industry for over 30 years. She has been responsible for every aspect of financial & clinical operations. She has been a surveyor for Accreditation Association for Ambulatory Health Care (AAAHC) since 2006. Currently, she is Chief Nursing Officer for Ambulatory Healthcare Strategies, which provides administrative oversight and consulting services to ambulatory surgery facilities.

Ann’s extensive clinical background is in the operating room, where she served in every capacity. She is an active member of AORN and ASCA and served on the Board of Directors of AAAHC. She serves as president of the BASC Board of Directors, which oversees the CASC and CAIP certifications.

Ann has an MS in Health Services Administration from the University of St. Francis. She is CASC & CNOR certified. She speaks at national meetings and contributes articles to several national journals. She wrote an e-book, Admin 101: What Every New ASC Administrator Needs to Know, available by request.

She enjoys world travel, mentoring up-and-coming ASC leaders, and public speaking.