ASCA 2014 Keynote Speaker Will “Fascinate” Attendees

February 26, 2014

To break through and stand out in any competitive environment, you must understand how to fascinate. Sally Hogshead, a keynote speaker at ASCA 2014, May 14–17 in Nashville, will teach you how to use your unique qualities to fascinate your patients, physicians and staff and drive desired action in a world with a nine-second attention span.

Sally has been described as “an icon” who has “changed the face of North American advertising” and is the author of the internationally-acclaimed book Fascinate. She is also the creator of The Fascination Advantage™: the world’s first personality test that measures what makes someone most engaging to others. Unlike Myers-Briggs or StrengthsFinder, this test is not about how you see the world— but how the world sees you.


You will be encouraged to take the test before arriving in Nashville. During her keynote speech on Thursday, you will receive your results in a spreadsheet for you to review and Sally will teach you how to use your personality to earn attention and influence.

Click here to learn more about Sally and here to register for ASCA 2014. ASCA members can take advantage of a discounted rate and enjoy additional savings by sending more than one attendee.

New for 2014: ASCA is going green this year and will not be providing a print version of the syllabus. The syllabus will be provided digitally in advance of the meeting (so that you can print it out and bring it with you) and on a thumb drive that you can pick up in-person at the registration desk.